Don Nelson

The client desired to develop a fresh and modern retail display approach that enhanced and effectively promoted the OLAY brand. The results yielded an overall elegant presentation of the OLAY brand through the configuration of the retail counter and associated counter displays and promotional items.

The client desired to develop a fresh and modern retail display approach that enhanced and effectively promoted the OLAY brand. The results yielded an overall elegant presentation of the OLAY brand through the configuration of the retail counter. Products are prominently displayed with lifestyle graphics to reinforce the brand approach.

Smaller configuration of a modern and fresh approach to highlight the OLAY brand.

The client desired to have a flexible way to brand existing gondola structures and highlight featured product offerings. The goal of the effort was to develop a cost conscious and visually impactful branding system that retrofits an existing gondola structure. The solution features a series of color and material variable laminate base panels accompanied with several thermoformed overhead banners that highlight featured product brands.

The challenge here was to create simple and viable approach for a brand flexible product display. The overall aesthetic needed to complement existing gondola display system. A mobile merchandising system. that provides store planners greater placement flexibilities for various retail layouts.

Wireframe gondola appliance display

The client desired to have a unique and visually differentiated way to promote their water sprinkler products in big box hardware retail stores. The goal of the effort was to develop a unique way to promote the product and have a theme that relates to the brand. Bold and visually unique point of purchase displays were conceived that reflect the Nelson product brand via a theme that relates to water in this concept the rain center relates to an umbrella stand.

The client desired to have a unique and visually differentiated way to promote their water sprinkler products in big box hardware retail stores. The goal of the effort was to develop a unique way to promote the product and have a theme that relates to the brand. Bold and visually unique point of purchase displays were conceived that reflect the Nelson product brand via a theme that relates to water in this concept the rain shed relates to a water well.

Simple pallet display allows the graphics of the packaged product to attract consumer interest.

NOKONA Four Way Hanging Display

CM Paula Four Way Wire Display

SCOTTS Palette Display

SCOTTS Rack Display

My Black Is Beautiful retail display brand exploration

DAVE & BUSTERS K2 Kiosk