
Virgin Campaign - Creative Brief
Audience: Male and females 28-35 yrs old.
Core Message: The company that reinvents everyday needs and services.
Theme line: Virgin. Makes the difference.
My concept: Because you experienced the Virgin difference you are now open to believing in anything.

Outdoor Board

TV spot - The Commercials would show uncontrollable situations and then would transition to show the control you get through Virgin.

TV spot - The Commercials would show uncontrollable situations and then would transition to show the control you get through Virgin.
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