From generating awareness to engaging fans, many campaigns have been executed across Kappa Alpha Psi Fraternity, Incorporated's highly interactive social media network. Some notable highlights are here:
#KappasVote: A special Instagram and Facebook campaign recognizing those who voted became one of their most shared images ever, reaching over 30,000 Facebook users alone.
#Kappa102 - Celebrating their 102nd Founder's Day (January 5, 1911), the hashtag was promoted and became a Top 10 Worldwide Trending Topic on Twitter within minutes on 1/5/13.
J5 Photo Challenge - Instagram contest encouraged users to post pictures on January 5th using generally popular Instagram Hashtags and the main #J5PhotoChallenge.
Other examples include #KappaGraduates (Encouraging sharing of graduation pictures), #KappaFathersDay (Encouraging sharing photos of members who are fathers) and #Klave2013 (Promoting conversation around the national meeting in Houston, Texas).
