Villages of Citrus Hills
Citrus Hills was looking for brand consistency to be established for all print and digital marketing materials. The goal was to elevate the brand and showcase the resort-style living and relaxed lifestyle found at this master-planned community in Florida. Corporate materials integrated script and sans serif typefaces to marry elegance with a modern look. Muted green/tan gradient backgrounds along with rounded photo frames mimicking the logo mark added a softness to contrast against the vibrant imagery. Direct mailers incorporated a more Floridian color palette to stand out from the clutter while still adhering to brand guidelines in typeface and image treatment.
Projects have included: newspaper & magazine print advertising, various sized brochures, trade show graphics, outdoor billboards, online banner advertising (examples shown within online advertising folder) and direct mailers.