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Dots the natural running shoe

Dots the natural running shoe - Dots the natural running shoe is the answer to the current trend of barefoot running. The challeng is not so much about designing a minimal running shoe rather than changing someone’s running gait. Dots is the first shoe teaching you how to run. Its patent pending sole erodes during running. The unique wear pattern can be interpreted with the information provided through the packaging. Services built around the extra functions of the shoe allow developing new business systems and extra revenues.

Peter Kuschnigg
MA (RCA) MSc (Imperial) London, United Kingdom