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Creative Direction
adidas Philippines - When adidas Philippines was planning to open the first Originals Concept Store in the country, they commissioned our creative team to conceptualize the theme and store space design for the launch event.
We took things back to the roots, filling the venue with authentic bucket beats, one-the-spot street art, and even live themed magic tricks by a "street performer".
To help build buzz, we also created "Me and My adidas: Celebrate Originality", a month-long contest for amateur photographers.