The "M Block" was designed as an icon for Mission during catalog production. It quickly became a fan favorite and was implemented across apparel, stickers, web applications, catalogs and print ads as a supplement to the principal corporate branding.
Product line logos are created annually and applied to each model as bubble stickers. These are the current 2020 bow models.
A holiday specific ad campaign was created to run in various hunting magazines during the fall hunting and shopping season.
Instagram Story product launch for new bow lineup.
Mission 2019 Product Catalog showcasing the bow line, accessories, apparel and comparison charts.
A banner ad campaign at product launch across several hunting websites was created.
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Mission Archery
Mission is a sub-brand of Mathews Archery, Inc. They design and manufacture, value based, high performance compound bows for Youth, Women and Men. My principal role is Art Director, Graphic Designer and Production artist.
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