CardioPet proBNP - Print ads - Running in the top veterinary publications, ads were used to raise awareness and increase usage of a new reference lab test that help a vet confirm their suspicions of a cardiac murmur.
Raytheon - Corporate Repositioning - This ad had to perform double-duty - to position the Company as leaders and to also inspire highly skilled workers to think of working at Raytheon. We chose to emphasise Raytheon's traditional leadership role in R&D and innovation to cover both angles.
Calvert Mutual Funds - Magazine ad - ran in national consumer publications - aimed at educating Mutual Fund Investors about the prevalence of tobacco stocks in funds and showcasing Calvert's Tobacco-Free funds.
Conway Freight - With a microscopic budget the client needed a set of three ads that talked about their strengths - so we leaned on the headlines to demonstrate as well as communicate.
Raytheon - Corporate repositioning - after a buying spree of seemingly disjointed companies Raytheon needed to show how it's new holdings were aligned - so we touted high-level engineering - the common thread through all their properties.
Raytheon - Corporate repositioning - after a buying spree of seemingly disjointed companies Raytheon needed to show how it's new holdings were aligned - so we touted high-level engineering - the common thread through all their properties.
Raytheon - Corporate repositioning - after a buying spree of seemingly disjointed companies Raytheon needed to show how it's new holdings were aligned - so we touted high-level engineering - the common thread through all their properties.
AT&T Leasing - Print ad for vertical publications targeted at leasing managers and purchase agents.
Citizen's Bank - Debt Monster - Newspaper print ad created to tout Citizen's Debt Consolidation products. Created the concept of "taming your debt monster".
Liberty Mutual - Vertical Markets Campaign - Part of a re-positioning campaign to pursue vertical markets. We were going after Food Service, Trucking and Construction. Ran in national trade magazines - exceeded campaign goal by 150%.
Liberty Mutual - Vertical Markets Campaign - Part of a re-positioning campaign to pursue vertical markets. We were going after Food Service, Trucking and Construction. Ran in national trade magazines - exceeded campaign goal by 150%.
Liberty Mutual - Vertical Markets Campaign - Part of a re-positioning campaign to pursue vertical markets. We were going after Food Service, Trucking and Construction. Ran in national trade magazines - exceeded campaign goal by 150%.
Border Trust Brochure - spread - Tri-fold brochure for a cooperative office building
Veryfine Brand Repositioning Posters / P.O.S - Convenience store posters aimed at 18-35 demographic. Strategy was to stay true to the heritage of the company but update the attitude in a credible way.
Veryfine Brand Repositioning Posters / P.O.S - Convenience store posters aimed at 18-35 demographic. Strategy was to stay true to the heritage of the company but update the attitude in a credible way.
Veryfine Brand Repositioning Posters / P.O.S - Convenience store posters aimed at 18-35 demographic. Strategy was to stay true to the heritage of the company but update the attitude in a credible way.
Done for a family of pre-anesthetic analyzers and tests.
IDEXX - diagnostics ad - Corporate positioning ad aimed at our veterinary markets.
Catalyst Dx - product ad - IDEXX builds these amazing machines with NASA quality insides and capabilities. But as a company they don't like to brag. But as long as we took a small swing at marketing, they didn't seem to mind.
IDEXX Premier Partnership Catalogs - Two complimentary catalogs outlining the capabilities of a high-end suite of veterinary analyzers.
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