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Hanks
Hanks is a casual grill and ice cream parlour in Rochester, NY. The challenge of this rebranding project was to keep their favorite flippered friend paired with a bright shade of hot pink, all while updating their logo and aesthetic. A slightly retro vibe gave our happy little penguin some muscle, and literature was kept conversational and friendly.
Project scope includes logo, standard letterhead/business card, menu, packaging mock-ups and website proposals