Cory Smith

Concept, Design & Art Direction: Staples "File Folder" Format - As one of 15 contract designers, in contest fashion, my concept was presented and chosen. I was then awarded to create the style guide and art direct the remaining team in rolling out production onto all Staples print, web, and retail store signage.

Concept, Design & Art Direction: Staples "File Folder" Concept - Rough drafts shown along with final format used on all Staples print, web, and retail store signage.

Creative Direction: Zany Brainy "Head Over Holidays" Catalog Cover - Named the theme for all holiday promotions. Photographed overhead with models lying down head to head. Separate background uses a projected stencil on seamless paper.

Creative Direction: Zany Brainy "Head Over Holidays" Catalog - Interior spread. Backgrounds use a projected stencil on seamless paper.

Creative Direction: Zany Brainy Mailers - Full size and "Slim Jim" catalogs feature trend items on sale inside the 188 retail stores.

Creative Direction: Zany Zone Magazine Covers - Mailed monthly. Cover on right features liquid-filled translucent color school supplies.

Catalog Cover Design and Photo Art Direction: Childcraft Literacy Catalog - Set & lighting. Photoshopped multiple photos into one image. Interior spread layout shows all products I've designed, including the product logos and the plastic mold for the clip board.

Layout Design: Childcraft New Products for Math Box Stuffer - Interior spread layout shows all products and packaging I've designed.

Art Direction: Store of Knowledge Catalog - First launch of the joint retail venture between Public Television and Lakeshore Learning. Logo name generation. Interior spread example.

Catalog Cover and Product Design: People Colors Crayons - Earliest and largest range of skin colors in one set! Brand packaging, skin tone crayon choices, and paper wraps, as featured on my catalog cover design.

Cover Design, Photo Direction, and Carpet Design: Lakeshore Catalog - Also designed brand logo for the leading early educational product corporation.

Logo Design and Cover Art Direction: Lakeshore Grades 1•2•3 Catalog - Masthead logo for launch of new catalog to expand product line to grades above PreK-Kindergarten.

Catalog Cover and Product Design: Head Start Catalog Cover Format - Rotating graphic tool highlights a Health item: My Healthy Plate Magnet Activity Board. Second cover uses graphic tool to highlight a Language item: Felt Board Story Sets on the launch of the new catalog. Both products photographed are also designed by me.