Graphic Design had to express simplicity, speed and sophistication.
A muscular yet sophisticated tone for the new TCR...
Giant's recognizable Integrated Seat Post along with a new seat-stay yoke to save weight.
Renderings showcasing the complete package with new Giant SLR wheels and saddle.
Successful launch, feedback and victories under the belts of our pro athletes...
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2016 Giant TCR
2016 TCR Advanced SL: The Total RaceBike
Erik Klemm: Design Manager
BK Kang: Lead ID
Allen Ding: Production Artist
Nixon Huang: Lead Engineering
Jon Swanson: CM
