![](https://s3images.coroflot.com/user_files/individual_files/203596_vflqxipqfhopmu85u6fi5jhs4.jpg)
The new Defy series from Giant provides the consumer with all the tools necessary to complete any ride.
![](https://s3images.coroflot.com/user_files/individual_files/203596_motiomwdk_oxufacdm2ytpjrm.jpg)
Robust yet elegant forms mesh with sporty graphics.
![](https://s3images.coroflot.com/user_files/individual_files/203596_keto2j9ambrj6umyxxd3eacqi.jpg)
The design language of the 2015 model year of Giant's Road Products: Dynamic Flow
![](https://s3images.coroflot.com/user_files/individual_files/203596_05tme_ijqdhgsgs2uv4qmppno.jpg)
Initial sketches for creating the character of Defy.
![](https://s3images.coroflot.com/user_files/individual_files/203596_qt6dmwpuwwar9zsqpw6wnyhih.jpg)
Three key technologies added to Defy:
-DFuse Seatpost
-Disc Brake
-Integrated Compliance system
![](https://s3images.coroflot.com/user_files/individual_files/203596_mg4hj3n45knbnbfwechrvo4di.jpg)
Being authentic. Through great form development and carbon lay-ups, we did not need to rely on "gimmicks" to create comfort on this bike.
-Sketch by BK Kang
![](https://s3images.coroflot.com/user_files/individual_files/203596_ow8jakrqhrwxitpzep3gjmuzb.jpg)
The right shaping on the seat-stays can make a huge difference in compliance for the rider.
![](https://s3images.coroflot.com/user_files/individual_files/203596_3nmphuwjz52pldfmkfgfzcdqj.jpg)
The integration of disc brakes on Defy was a new feature for 2015.
-Sketch by BK Kang
![](https://s3images.coroflot.com/user_files/individual_files/203596_nexbrjheg4gopxtqwoiygkqgi.jpg)
Initial graphic exploration to further establish the appeal of the Defy.
![](https://s3images.coroflot.com/user_files/individual_files/203596_lhjkedguknwglmsgpaphamyyd.jpg)
Hidden Technology. Through thoughtful form development and concurrent engineering, the new Defy elevates the cycling experience.
![](https://s3images.coroflot.com/user_files/individual_files/203596_0bkgfz5lahscdzi2gkafgryoi.jpg)
Even with the integration of disc brakes (and tabs), the 2015 Defy dropped 150 grams in weight over the previous version. Some areas of weight-loss in red.
![](https://s3images.coroflot.com/user_files/individual_files/203596_6qhifoplyqgwvofjw_cceaidt.jpg)
Development renderings to better judge the integration of form and graphics.
![](https://s3images.coroflot.com/user_files/individual_files/203596_ls8cxkbswq5pv5r_rxqnyjgld.jpg)
Sizing, checking and altering graphics for the cleanest fit possible.
![](https://s3images.coroflot.com/user_files/individual_files/203596_yabjuxubr3yt7h9noa6jtmqtk.jpg)
Telling a story through graphics. Allowing certain swatches and colors illuminate where road vibration is being transmitted away from the rider.
![](https://s3images.coroflot.com/user_files/individual_files/203596_bz4tlugsloibpyrmzgezzkert.jpg)
All weather conditions.
![](https://s3images.coroflot.com/user_files/individual_files/203596_v2cdlrz9gpkiwvwogn8lcyuzw.jpg)
Taking flight...
![](https://s3images.coroflot.com/user_files/individual_files/203596_2xeb42i8lhnyqzytraxqm3m00.jpg)
Climbs and Descents will be conquered.
![](https://s3images.coroflot.com/user_files/individual_files/203596_nenjdsbgvqud6wdwearxyynd9.jpg)
Second in line: Defy Advanced SL 1
![](https://s3images.coroflot.com/user_files/individual_files/203596_z8f8k42h7nipcuaztbg5wav30.jpg)
Lower in the range: Defy Advanced 3
![](https://s3images.coroflot.com/user_files/individual_files/203596_nil9gp_xfowdhyv2klp8d4taz.jpg)
2015 Defy
![](https://s3images.coroflot.com/user_files/individual_files/203596_ulaaea2pivrqy9tkwka_ablrd.jpg)
July 2014: Product Launch in Pitlochry, Scotland.
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