Initial sketches for creating the character of Defy.
Three key technologies added to Defy:
-DFuse Seatpost
-Disc Brake
-Integrated Compliance system
Being authentic. Through great form development and carbon lay-ups, we did not need to rely on "gimmicks" to create comfort on this bike.
-Sketch by BK Kang
The right shaping on the seat-stays can make a huge difference in compliance for the rider.
The integration of disc brakes on Defy was a new feature for 2015.
-Sketch by BK Kang
Initial graphic exploration to further establish the appeal of the Defy.
Hidden Technology. Through thoughtful form development and concurrent engineering, the new Defy elevates the cycling experience.
Even with the integration of disc brakes (and tabs), the 2015 Defy dropped 150 grams in weight over the previous version. Some areas of weight-loss in red.
Development renderings to better judge the integration of form and graphics.
Sizing, checking and altering graphics for the cleanest fit possible.
Telling a story through graphics. Allowing certain swatches and colors illuminate where road vibration is being transmitted away from the rider.
All weather conditions.
Taking flight...
Climbs and Descents will be conquered.
Second in line: Defy Advanced SL 1
Lower in the range: Defy Advanced 3
2015 Defy
July 2014: Product Launch in Pitlochry, Scotland.
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2015 Giant Defy series
Reinventing the ultimate cycling experience. The 2015 Giant Defy series blends together beautiful design, compliance, new features and light weight to make you faster and more confident.
Erik Klemm: Lead Designer
BK Kang: Industrial Designer
Allen Ding: Production Artist
Nixon Huang: Lead Engineer
Jon Swanson: Category Manager