Defining Direction - What does the new TCR lineup embody?
Derived - Motion lines are derived from influential characters...setting the design tone and attitude...
Segments: Sketch - The forward motion and buildup of energy that is TCR...
Good or bad...color and graphics need explorations :-)
Dialed in... - A Rabobank mechanic sets up a prototype TCR for a rider...
Rabo Testing - Prototype testing with the Professional Rabobank Team...
In the flesh - Product Launch of 2012 Road. Photo by Jake Orness
Refined ISP - Product Launch of 2012 Road. Photo by Jake Orness
Maiden voyages... - Product Launch of 2012 Road. Photo by Jake Orness
Internal cable routing... - Product Launch of 2012 Road. Photo by Jake Orness
Advanced and SL - Product Launch of 2012 Road. Photo by Jake Orness
OverDrive2 aiding in descending... - Product Launch of 2012 Road. Photo by Jake Orness
Designing an experience - Product Launch of 2012 Road. Photo by Jake Orness
TCR Advanced Ultegra Di2
2012 TCR Advanced SL - Taking the TCR series to another level...
2013 Photography: Megadrive and Overdrive2 profiles...
Robert Gesink aboard the TCR Advanced SL in Mallorca...
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2012 Giant Road
Design and Development of the 2012 Series of TCR Road bikes for Giant...
