Cloudia Vardon

I started from the target customer, his lifestyle and product adjacencies that are his wardrobe staples.

He is a Lumbersexual denim fanatic who loves food and culture. He’s not afraid to experiment, likes intelligent conversation, and mingles Urban working, country living and sport with travel. As cultures are most accessed through food, music, and clothing styles, I settled on food a universal language, and the trendy street foods of Accra.

This cotton t-shirt print story, would sit next to Bellerose, WoodWood, Nudie Jeans, Diesel, Scotch and Soda, Levi’s, Selected Homme and Edun, brands with stories and intelligent detailing.

• Fashion Design
• Textile Design
• Product Design
• Apparel