Idea for VW - Launch of VW CC
Project - media launch for VW CC in Malaysia
Task - to launch this new family sedan car to the media, and test drive is the requirement as well.
idea - making the test drive an unique experience by having it at langkawi. but how can we test drive a family car without the family experience?
flying the media's family to langkawi secretly without letting the media know, uses their family members to launch the car and also a surprise element to the media. make it a life time experience for this particular event.