Launch of VW CC - it was a media launch event, which main criteria is test drive.
Launch of VW CC - it was a media launch event, which main criteria is test drive.
Launch of VW CC - it was a media launch event, which main criteria is test drive.
Launch of VW CC - it was a media launch event, which main criteria is test drive.
Launch of VW CC - it was a media launch event, which main criteria is test drive.
Launch of VW CC - it was a media launch event, which main criteria is test drive.
Launch of VW CC - it was a media launch event, which main criteria is test drive.
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Idea for VW - Launch of VW CC

Project - media launch for VW CC in Malaysia

Task - to launch this new family sedan car to the media, and test drive is the requirement as well.

idea - making the test drive an unique experience by having it at langkawi. but how can we test drive a family car without the family experience?

flying the media's family to langkawi secretly without letting the media know, uses their family members to launch the car and also a surprise element to the media. make it a life time experience for this particular event.

Cion Chee Kuan
Design, Planning & Experiential Marketing Kuala Lumpur, Malaysia