Bitterman's Beer Box - This ficticious microbrewery titled "Bitterman's Beer" is a humorous appeal to a masculine audience. The wingnut screw-off lids are highly functional and would definitely stand out on the shelf. Each label is represented by a different craftsman tool and provocative title. The Screw is Screwed Brew, The Saw is Hacked Stout, The Drill is Drilled Porter and The Hammer is Hammered Ale.