Peppers and Circumstance was inspired by the classical song, Pomp and Circumstance, a song of triumph over the war. The complex flavors of the sauce mimics the different tones of the different marches, and a sense of triumph comes from defeating the heat of the sauce. Hence, the slogan, "Flavours in Concert".
The design injected the movement of the playful song, by incorporating a lot of circular forms that portray the different tones of the original song; as if the flavours are dancing in your mouth once consumed. Icons display the level of spiciness the sauce delivers as a warning to the heat that is expected. A system was developed where the icons and pepper types would change for future flavours, keeping a consistent look for the sauce lineup.
