What Made This Design Special: This web and landing page design was part of an integrated campaign which included Web, Print, YouTube, Twitter and Facebook. There was no budget for this startup company, so everything was done pro bono. I came up with the idea of "Be a Part of Something Special." What was special? To me, the coaches and the girls were what was special and an important part of the buying decision for parents. They were what I felt would draw attention and bring in new members.
HTML Email template utilizing MailChimp email service. The design echoed their branding and campaign tagline, aimed at answering any questions the decision makers might have about joining. What Made This Design Special: I used a screen shot of the video which gave the email the illusion of interactivity and by using google analytics we learned that emails with the video links obtained a 27% higher click-rate, verses ones with just images.
Eastern Elite Allstars - Flyer - Flyer design as part of their integrated campaign to help drive traffic to the website and YouTube page for registration. The design utilized the tagline and was branded with their logo and corporate colors.
Logo developed as part of an ntegrated campaign which included Web, Print, YouTube, Twitter, Flickr and Facebook. There was no budget for this startup company, so every was done pro bono. The design was meant to translate well, whether it was used as a social media badge or part of a shirt given out to the girls during registration.
Eastern Elite Allstars - T-Shirt Design - What Made This Design Special: I created a custom t-shirt design for their largest competition. The shirt was branded with their colors to help with the continued growth of the brand.
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Branding Campaign - Eastern Elite
Chris Businsky
Creative Director / Communications Manager Bel Air, MD