Chris Businsky

CreditXpert Branding - This marketing campaign involved online as well as print advertising. CreditXpert ran three different ads, changing them out every month. What made this advertisement unique was the branding concept I created. Since the advertisements ran in a pretty stale banking magazine, I had the idea to do more of a light hearted campaign which also played off of the actual purpose of the software. The purpose helped mortgage brokers find a persons "true" credit score, helping "reveal a users true identity." Running ads that were full of color and humorous really helped grab attention and push people to the website. Each picture was manipulated to subtly brand the photo with CreditXperts corporate colors (orange and blue) which really added to the light-hearted approach of the advertising.

CreditXpert Web Design - Channel approach web design for the new CreditXpert website. This was to be developed using the DotNetNuke content management system.

CreditXpert Untapped Potential - HTML Email Design and flyer design for sales collateral.

CreditXpert Branding Collateral - This Flyer and HTML email was developed as part of a sales package that was distributed to all our resellers nationwide.

CreditXpert Event Branding - HTML Email design, branded for CreditXpert's annual conference that they sponsor. For this campaign and event I had the idea to do a Jimmy Buffet inspired theme. The participants would take a short boat ride to the venue and be given hawaiian shirts and branded schwag. What made this design unique was the attention to detail in the custom logo and design that included the corporate colors.

CreditXpert User Interface Design 1 - Print portion of the UI. For this UI, Initially, CreditXpert hired a very large firm to create the concepts, but after a couple iterations, CreditXpert wasn't satisfied with their designs, so I came up with 2 options in parallel to make sure we still hit our deadline. CreditXpert dropped the initial contract for $31,000. After paying $16,000, they utilized my talent to finish, saving over 40%.

CreditXpert UI Design for Software Application - The HTML Web Design portion of the project, which was especially challenging since it had to be easy to use for various groups of mortgage brokers with numerous backgrounds and computer platforms.