T-Mobile eCommerce Strategy and UX Best Practices: An extensive deep dive into mCommerce best practices, user research, market research and best practices. Research and strategy was utilized to shape overall project and product strategy for the digital experience team.
mCommerce Mobile App Journey: Built use cases and best practices across each touchpoint of the journey.
Reviewed 17 of the top retail mCommerce apps and best practices.
Summarized best practices at each touchpoint of user journey.
Highlighted best practices in UX and mobile app design.
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T-Mobile: Mobile Commerce UX Strategy
T-Mobile's Mobile App Strategy
The goal of this project was to optimize T-Mobile's next generation mobile app omnichannel content and sales experiences.
Approach:
- Identify customer touch points across channels
- Create user journeys for 3 consumer personas
- Identify best practices of top ecommerce app experiences across touchpoints.
- Create a strategy and plan for T-Mobile's app.
Outcomes:
- Optimized customer experience, sales and customer retention plan.
- Apply product design research to creation of new mobile app interfaces.
- Improve T-mobile customer satisfaction and engagement through improved user experience.
Available
Freelance, Full-time
Celeste M. Combs...
Award-winning Sr. UX Design, Research and Strategist!
St. Petersburg, FL