Celeste M. Combs | Sr. User Experience & Leadership

REI.com Search Experience - REI Search Design

Goals:
1. Make it easier to find products.
2. Improve ability to refine search.
3. Quickly guide user to product details.

Solutions:
1. Conducted user research to identify behaviors and needs.
2. Redesign search results to show categories, ratings and relevant content.
3. Provide feedback to recover from search errors (e.g., spelling, gender, product type).

• Interaction Design