Brown Paper Tickets is a worldwide leader in event ticketing and management generating 2 million visitors/month to its site and over $12M in annual revenue.
For this project, I led a complete redesign of both the consumer e-commerce and event management online and mobile platforms.
Approach & Process:
- Created clear business, product and audience goals.
- Conducted research to identify user needs and issues.
- Created user journeys, use cases, new navigation models, interactive layouts, wireframes and prototypes to streamline and maximize usability.
- Creative direction
Results
- Created a more efficient and effective event management experience.
- Optimized e-commerce platform and mobile
- Results from user testing were rated very positively
- Integrated best practices in e-commerce and localization.
Role:
Managed all the strategy, UX/UI and research working closely with leadership, development, support and end users.
Site development was put on hold.
