MEDICINE & HEALTH - Conducted medical research and translated into engaging copy for direct mail sales brochure marketing a medical support services firm
HEALTH & WELLNESS - Conducted interview for and wrote a feature bio of a Beverly Hills plastic surgeon
WELLNESS & BEAUTY - Email blasts launching the Red Carpet services of a plastic surgeon
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MEDICAL, HEALTH, NON-PROFIT & COMMUNITY OUTREACH - Media and public relations for health-related foundation partnering with an L.A.area fire department
MEDICINE, HEALTH & NON-PROFIT - Promotional video scriptwriting for a Los Angeles area foundation assisting families of hospitalized children
FASHION, MEDICINE & NON-PROFIT - Fundraising event promotion and email copywriting
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HEALTH, WELLNESS & FITNESS - Promotion of female entrepreneur-created exercise and lifestyle brand
NATURE & HUMAN INTEREST —Social media writing and research of eye-catching graphics for posts that generate placements with national media and receive a high volume of views and exposure
SCIENCE & EDUCATION - Directed the international media campaign for the Institute for Astronomy and Mauna Kea Observatories, generating widespread, global coverage with broadcast, cable, print and scientific community during a total solar eclipse
SCIENCE & EDUCATION - National Geographic media placement for Mauna Kea Science Reserve on the Big Island of Hawaii.
TRAVEL, HOSPITALITY & WELLNESS — Research, wrote and assisted in the design of a sales promotional brochure for a Costa Rican resort with an on-site luxury spa. Winner of a Los Angeles American Advertising Federation Award.
HIGH TECH - Business Plan research, writing and brand development
TRAVEL, FOOD & LIFESTYLE - Research and feature writing providing exposure of California wine country
TRAVEL & WINE Social Media Content for Southern California wine country
TRAVEL AND FILM PROMOTION — Feature writing and research for a California travel destination with a tie-in to popular filming locations of an Academy Award-winning motion picture
TRAVEL AND FOOD Social Media Content
ENTERTAINMENT - Blog critiques for on-trend programming for cable, network and streaming services
HEALTH & BEAUTY — Website Content, Brand Development, Social Media Marketing and Photography Styling for a L.A. hairstylist and organic hair colorist.
WELLNESS, BEAUTY & HEALTH Branded Website and Blog Content
Branded Social Media for Health & Beauty
BEAUTY & RETAIL Social Media —Created, styled and wrote branded posts to promote a full-service hair salon with on-site consumer beauty products
BEAUTY - Online consumer review writing
BEAUTY & RETAIL Social Media Content -Crafted and wrote branded short-form video post for hairstylist niche services at a salon & beauty supply store
GET OUT THE VOTE PUBLIC AWARENESS CAMPAIGN - News release, event promotion and media relations for a political organization. View PDF
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ARTS & ENTERTAINMENT - Celebrity news writing and Arts Events promotion for a Los Angeles area tabloid with a monthly readership of 300,000
ENTERTAINMENT - Column writing and research for the latest in Los Angeles celebrity news and events
ENTERTAINMENT NEWS & WRITING
FASHION E-COMMERCE WEBSITE CONTENT - Brand development, business plan writing, and partnering marketing for a Los Angeles-based athleisure designer of high end tennis wear apparel
FASHION - Website content, brand development and product name creation of a Los Angeles boutique athleisure designer line
FASHION - Product and fabric descriptions
FASHION - Capsule product names
FASHION - Brand development and product descriptions
LIFESTYLE - Blog writing that resonates with a female audience
ENTERTAINMENT & CROSS-PLATFORM CONTENT —
Social media writing and research of a live national online concert event that received exposure with music industry media and high profile celebrities —generating nearly a quarter of a million views
ARTS AND CULTURE - Directed the public relations and marketing of a living Hawaiian museum including community outreach events such as its annual hula competition and historical festival
ARTS - Promotion of LACMA programs
RESTAURANT - Integrated PR, marketing, advertising and community relations campaign that resulted in the restaurant being named one of the "Best 50 in the U.S."
BEAUTY - Product reviews for cosmetics, skin and hair care consumer websites
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CazaresPR | Karen M. Cazares Portfolio
Award-winning Los Angeles-based public relations and marketing consultant who specializes in brand development with an integrated PR, marketing, website & social content approach. Detailed project manager that acts as a team member for small and mid-size businesses, entrepreneurs and community orgs. Measured results in food & beverage, travel, arts & entertainment, health & beauty, high tech, education and politics.
Available
Freelance, Full-time, Moonlighting
Karen M. Cazares,...
Remote Writer & Content | Integrated Public Relations, Marketing, Website...
Los Angeles, CA