This was a final project for a studio class: We were given a list word pairs to choose from and build an identity around for a company of our own creation.
I chose to create a clothing company focusing on "geek-chic" clothing for women; I have a nerdy streak and enjoy dressing up, but I have found that geek fashion options for women are woefully insufficient. Sure, there are a lot of options out there, but they're mainly graphic tees or "costume dresses" (i.e., shapeless dresses (more like oversized t-shirts) featuring a poor quality printed version of a character's costume). I have personally never been able to actually find anything that I would be happy and comfortable wearing, so I chose to create a fictitious company to address this need.
All graphic elements of this design were created in Adobe Illustrator. The clothing featured in the advertisement was borrowed from Black Milk Clothing, and the starry sky background was from 7themes.com
