Barbie Styling Head - Breakthrough in the then stale category of Girl's toys Styling Heads. First to incorporate additional body with traditional styling head play to complete the salon experience. Sales quota was doubled after presentation to the trade. Cited by CEO as best new product that year. Still selling with minor variations. Over a half million kids have played with this.
Styling Head design process - Toy Styling Head from 3D proof-of-concept to finish production model
Rough Comps - Roughs for toy product concepts
Comps - Comps for toy product designs
Adobe Illustrator work - Control drawings done in Adobe Illustrator for Mattel
Barbie PDA - Developed aesthetics and designed gameplay of an interactive girl's PDA.
Mattel Barbie 'Friend File' flowchart defining game play for coders.
Control drawing for doll size artist easel
Control Drawing for doll-size kitchen island. Done in Adobe Illustrator.
Tower Playset - Fomecore concept model and final production product
Rapunzel Tower Accessories - Accessory pieces created in Illustrator and Alias
Extreme Pets toy - Conceived, designed, and developed a set of extreme sports pets
Disney Pirate ship - I designed and fabricated mechanical SFX canons for Ironwood Scenic. The cannons rolled out, fired CO2 "smoke" with a flash, then recoiled back.
Disneyland parade float - Special effects for a parade float for Disneyland made by Ironwood Scenic of Glendale, CA. I fabricated the mechanical effects for the broom that sweeps, the hourglass that rotates, the gears on each side that rotate without contact on the outside
Disneyland parade float - I fabricated mechanical effects for Ironwood Scenic of Glendale, CA. Thermometer inflates and deflates automatically, sun pivots and lowers for storage.
Concept sketches for a line of small plush dinosaurs
Concept sketches for a line of small plush dinosaurs
Concept sketch for a small plush dinosaur
Developed sketch for a small plush dinosaur
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Product Design
Craig Parkinson
Principal at Craig Parkinson Design Camarillo, CA