This is the paddle wizard. The purpose of this is to help people who are not sure what kind of paddle they should be looking to buy.
The user fills out the form and submits. The paddle or paddles best suited for them are displayed as well as some useful information on what type of shaft and grip they should be getting. All logic and programming was done by me.
This is the store page. It has a large image on the left showing the product in detail. On the right is the description and multiple choices the customer can make when customizing their paddle.
This is an example of a more simple store format that handles all of the sites accessory products.
In the top right of the site at all times the customer's shopping cart is available.
Cart View. Customer can see the details of everything they are about to order and proceed to checkout.
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Lendal Paddles (Work in Progress)

I was responsible for designing and developing an ecommerce website from the ground up for a company in Rochester. The website features user accounts, forums, comments, an online store and CMS capabilities. Employees were given the ability to easily create and organize content. I also created digital art assets for the website as well as product advertisements.