Pinarello - Dogma 65.1 Hydro Think 2 - Peloton Magazine December 2013
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Giordana Cycling Apparel - FormaRed-Carbon Kit - Peloton Magazine December 2013
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Giordana Cycling Apparel - EXO System Garments - Peloton Magazine October 2013
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Pinarello - Dogma65.1 Think 2 - Peloton Magazine 2013
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Giordana Cycling Apparel Print Ad - FormaRed-Carbon Kit - Peloton Magazine June 2013
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Giordana Cycling Apparel Print Ad - EXO System Garments - Peloton Magazine April 2013
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Page one of the annual Giordana Apparel insert in Bicycling Magazine.
Pages two and three of the annual Giordana Apparel insert in Bicycling Magazine.
Pages four and five of the annual Giordana Apparel insert in Bicycling Magazine.
Pages six and seven of the annual Giordana Apparel insert in Bicycling Magazine.
Page one of the annual Pinarello insert in Bicycling Magazine.
Pages two and three of the annual Pinarello insert in Bicycling Magazine.
Pages four and five of the annual Pinarello insert in Bicycling Magazine.
Pages six and seven of the annual Pinarello insert in Bicycling Magazine.
Page eight of the annual Pinarello insert in Bicycling Magazine.
July 2011 ad for the Eddy Merckx EMX-5 road bike. This ad ran in the July issue of Road Bike Action Magazine, developed in coordination with Eddy Merckx Cycles.
September 2011 ad for the Eddy Merckx EMX-5 road bike. This ad ran in the July issue of Road Bike Action Magazine, developed in coordination with Eddy Merckx Cycles.
A continuation of the "It's the Ride" campaign that ran in the 2011 November issue of Bicycling Magazine. Showing an updated version of the Forma-Red Carbon kit, with the addition of the "Flex" fit option.
A continuation of the "It's the Ride" campaign that ran in the 2011 December issue of Bicycling Magazine. Showing an updated version of the Forma-Red Carbon kit, with the addition of the "Flex" fit option.
Page 1 of the Giordana 8 page insert for the 2011 Jan/Feb issue of Bicycling Magazine.
Spread 1, pages 2-3 of the Giordana 8 page insert for the 2011 Jan/Feb issue of Bicycling Magazine. This spread would later be used as an ad for the "It's the Ride Campaign".
Spread 2, pages 4-5 of the Giordana 8 page insert for the 2011 Jan/Feb issue of Bicycling Magazine.
Spread 3, pages 6-7 of the Giordana 8 page insert for the 2011 Jan/Feb issue of Bicycling Magazine.
Page 8 of the Giordana 8 page insert for the 2011 Jan/Feb issue of Bicycling Magazine.
2011 Giordana Cycling Apparel ad, continuation of the "It's the Ride" campaign and tag line. This spread ran in the May issue of Bicycling Magazine, displaying the new Forma-Red Carbon Trade kit for the season.
2011 Giordana Cycling Apparel ad, continuation of the "It's the Ride" campaign and tag line. This spread ran in the April issue of Bicycling Magazine, displaying the new Forma-Red Carbon Trade kit for the season.
Eddy Merckx Cycles ad that ran in the December issue of Road Bike Action Magazine. Celebrating the victory of Team Quickstep's Stijn Devolder at the Belgian National Road Race Championship.
2010 ad for Eddy Merckx Cycles, celebrating the sponsored Quick Step Cycling Team's success in the Tour De France. This ad ran in the October issue of Road Bike Action Magazine, developed in coordination with Eddy Merckx Cycles.
2010 ad for the Eddy Merckx EMX-5 road bike. This ad ran in the July issue of Road Bike Action Magazine, developed in coordination with Eddy Merckx Cycles.
2010 Giordana Cycling Apparel ad, beginning of the "It's the Ride Campaign" and tag line. This spread ran in the March issue of Bicycling Magazine.
2010 Giordana Cycling Apparel ad, second execution of the "It's the Ride Campaign" and tag line. This spread ran in the April issue of Bicycling Magazine.
2010 Giordana Cycling Apparel ad, the third execution of the "It's the Ride Campaign" and tag line. This spread ran in the June issue of Bicycling Magazine.
2010 Giordana Cycling Apparel ad, second execution of the "It's the Ride Campaign" and tag line. This spread ran in the June issue of Bicycling Magazine.
Eddy Merckx Cycles Ad featuring the EMX-5 road bike and Tom Boonen, which ran in the June issue of Road Bike Action Magazine.
2009 Giordana Cycling Apparel winter ad for the Women's Forma-Red Carbon kit. Displays the concept of layering for the ideal winter riding system. This ad ran in the December issue of Bicycling Magazine.
2009 Giordana Cycling Apparel winter ad for the Forma-Red Carbon kit. Displays the concept of layering for the ideal winter riding system. This ad ran in the November issue of Bicycling Magazine.
A Giordana Custom Clothing Apparel ad that depicts the limitless options available to you through the custom clothing program. And the various industry leading brands that Giordana works with. This ran in the June issue of Bicycling Magazine.
The first execution from the "Aren't you Glad you Chose Giordana" campaign from 2009. A flow chart depicting why Giordana is superior to alternative brands in the cycling apparel market. This ad ran in the May issue of Bicycling Magazine.
The second execution from the "Aren't you Glad you Chose Giordana" campaign from 2009. A flow chart depicting why Giordana will help you navigate the trying times of the recession, opposed to other more devious paths. This ad ran in the July issue of Bicycling Magazine.
The third execution from the "Aren't you Glad you Chose Giordana" campaign from 2009. A flow chart depicting why Giordana will help you achieve your personal goals. This ad ran in the Auguest issue of Bicycling Magazine.
2009 Giordana Cycling Apparel ad for the updated top of the line Forma-Red Carbon kit. This ad ran in the April issue of Bicycling Magazine.
2009 Giordana Cycling Apparel ad for the updated top of the line Forma-Red Carbon kit. This ad ran in the March issue of Bicycling Magazine.
2008 Print Campaign for Giordana Cycling Apparel, Forma-Red Carbon kit. First execution of the "Paint the Town RED" campaign that ran in Bicycling Magazine in Spring.
2008 Giordana Cycling apparel "Paint the Town RED" campaign, for the Forma-Red Carbon kit. Second execution of the campaing that ran in Bicycling Magazine in the late spring/early summer.
2008 Giordana Cycling apparel "Paint the Town RED" campaign, for the Forma-Red Carbon kit. Third execution of the campaign that ran in Bicycling Magazine in the summer.
2008 Giordana Cycling apparel "Paint the Town RED" campaign, for the Forma-Red Carbon kit. Fourth execution of the campaing that ran in Bicycling Magazine in the summer.
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