Started with style guide, then created some custom art to coordinate with type and subject matter
Very successful boys swim program sold into Target. The company had done prints and placement prints in the past. I introduced some cut/sew and sales jumped.
Before the movie came out. Before ANY ART came out. I created all you see from the books. Presentation included jackets, winter pieces and hats/umbrellas. Very well received by the licensing body.
Streetwear wanted their kids licensed properties made to look older so they could increase sales
Pieces of a large project for the Viacom store in Chicago. All art is original. No style guide existed. The show itself was relatively new at the time.
Art created for the Warner Bros store. Most of what you see is original. Limited access to the Sesame Street people was given.
Screenprints and Puffy vinyl patches for use on outerwear. Car companies and Nascar wanted to move into a younger demographic. No style guide. Art needed to be created from scratch
An unsual category of product to design. It was so successful for Essex Mfg (I designed outerwear there) that it created its own division. Custom forms, shapes, and fabrics for the construction...... as well as custom packaging. This sold at Walmart, Ames, Target, and everywhere. There was generic private label "Dorm To Go" box sets made, as well, in fashion colors.
I designed all aspects of this group. The Garments, Prints, and Miffy art were all done by me for Asian store.
Pieces from a large collection I designed for the Grand Opening of the Hello Kitty Theme Park in Japan. The garments are all by me. One print is style guide while the Heart Leopard print is mine.
gLike
Licensed Character
Available
Freelance, Full-time
Brett Grossmann
Senior Graphic Designer New York, NY