Overview of Eye Wear design for McGee Group - I was asked to explore, identify and design for a new market, that would expand the clients current market presence. This project is the result of that journey. The concepts were slated to be produced in Spring 2010.
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Overview of Design Inspiration and Ideation - My inspiration for the brand Magnus came from different forms of armor, with Samurai armor being my strongest informant. The eye wear needed to be bold and fast, without being overpowering.
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Final Design Concept - The final design concept incorporated colors and features that would distinguish the brand amongst competitors in both POP scenarios and POS scenarios.
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Magnus Eye wear for the New Modern Man