WP-GT 22 - Initial Sketches - Sample of the initial sketch proposals produced for the Willpower Performance alloy wheel project and a sample of the photoshop renderings from the design proposal meeting.
WP-GT 22 - Final Proposal Rendering - Sample Photoshop rendering from the concept handover meeting and a press photo of the finished production wheel.
WP-GT 22 - Emblem Development - Sample of the sketch development of the WP emblem and bezel, the Solidworks CAD developement and the final production CNC milled items.
WP-GT 22 - Final Production Wheel - Press and marketing photography of the finished WP-GT 22.
WP-GT 22 - Final Production Wheel - Production WP-GT 22 alloy wheels fitted to a new Porsche Cayenne Turbo.
WP-GT 22 - Final Production Wheel - Production WP-GT 22 fitted to a 08 Range Rover Sport 3.6 TDV8
WP-GT 22 - Advertising and Print - During my time at Willpower Performance one of my responsibilities was developing awareness of the brand and the products through advertising, I produced a number of adverts which appeared in a range of National UK publications such as Top Marques, Evo and Harrods Magazine.
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Willpower Performance WP-GT 22 Project