The City of New York
The City of New York Photography Exhibition required branding and promotional ideas for their new exhibition which was themed on capturing how a variety of working sectors in New York are connected to the integration of the whole city. Needing to be recognisable, the brand identity required an iconic image that would connect with both the citizens of New York, foreign tourists and the theme of the exhibition. Like the black cabs of London, the yellow NYC Taxis resonate with populations around the world and bring an instant association with the city. The exhibition's logo design features an intertwining grid which has been adopted throughout the exhibition material, this creates and uniformed look across the whole branding range that also increases the connection between the promotional campaign and the exhibition. Image Credits: Jim Pennucci and -JvL-.
