The Craft Beer industry has exponentially grown world wide in the last decade. Pratt Industries wants to capitalize on the increased market by selling 100% recycled packaging to the growing industry. Enter the Craft Brewer Association Tradeshow. Pratt Industries entered a booth and I was tasked with the design of the booth, to stand out, be memorable, and represent the Pratt brand.
My idea was to design the booth entirely out of corrugated cardboard as a local bar. I oversaw the entire design from the layout to the handout 6-packs, which were custom Pratt branded “beers” featuring different aspects of Pratt Industries on each corrugated can. The booth was recognized throughout the company as a big hit that attracted immeasurable amounts of craft beer packaging business.
