A Designer with Pratt Industries, I was in charge of conceptualizing new corporate marketing signage to offer current and potential customers. The new signage was to be a compacted version of Pratt Industries’ full Corporate Brochure, needed to be quick, to the point, and memorable.
My design was a take on the classic Pop-up Book. The design was a 2-sided brochure that folded in the middle to provide 4 different pages for content. Mixed into the center-fold were various boxes, we could provide our customers, that could pop-up into a 3D shape. Several thousand were put into production and are continually used throughout all tradeshows Pratt Industries attends.
![](https://s3images.coroflot.com/user_files/individual_files/410478_jxf2dx0if7ot97k5j49pueypr.jpg)
A Designer with Pratt Industries, I was in charge of conceptualizing new corporate marketing signage to offer current and potential customers. The new signage was to be a compacted version of Pratt Industries’ full Corporate Brochure, needed to be quick, to the point, and memorable.
My design was a take on the classic Pop-up Book. The design was a 2-sided brochure that folded in the middle to provide 4 different pages for content. Mixed into the center-fold were various boxes, we could provide our customers, that could pop-up into a 3D shape. Several thousand were put into production and are continually used throughout all tradeshows Pratt Industries attends.