Building a new identity to the AGRALE tractor was a project that started in 1997 with its most important product in those time, it was the AGRALE 4100.
The new identity has been enabled through the use of a subtle element, but one with the ability to make these products unique and readily distinguishable from other. This element is the lines along the hood, delimiting two gray areas which incorporate the brand and product identification, as well as the technical aspects of air intake and ventilation.
Another important feature of this identity is the differentiation between its models because for small tractors, these lines intersect with the headlights (round) in the bottom of the front grille, giving them friendly aspect and on the heavy duty tractors, the headlights are positioned at the top and gain a more visual "dour".
Design by: Marcelo Castilho, Paulo Biondan and Yuri Kowzoski
