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Meritor Suspension Rebrand
Meritor had a failing product in the market – their RideSentry suspension needed a positive image boost to get it back on track and profitable again. Over a 10-year period it went from a top seller in its segment to the bottom by a long stretch. Upon analysis and meeting with Meritor Sales and Marketing, we uncovered that it was simply a perception issue in the marketplace and a re-launch was sorely needed. We pitched “Make it Meritor” - a complete multi-channel blitz to correct the sales slump and put RideSentry top-of-mind with trailer suspension customers and prospects. I provided complete project creative development from concept to final proposal art.
