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Glider Brochures
Freightliner and Western Star had a Glider product offering that was misunderstood and underrepresented in the heavy-duty trucking market. The Glider concept was actually quite simple, but existing documents did not clearly indicate the true value of Gliders as a cheaper, yet still very dependable alternative to a new truck. We solved all of that and the client loved their new brochures! I provided an all-new Glider logo as well as complete project creative concept development and directed a support designer throughout the project to completion.
