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Detroit Rebrand
Detroit needed a rebrand from Detroit Diesel to Detroit to accurately reflect their broader product offerings beyond just diesel engines. They have heavy-duty DNA dating back over 75 years, so why not show that DNA in all its glory featuring gears, crankshafts, camshafts and prop-shafts? So that is what I did...in 24 hours! There was no time to have a 3D model built and rendered, so I handled the photo-illustration duties. What a blast! I provided complete project creative development from concept to final production art.
