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Alliance Print Advertising Campaign
Alliance was experiencing a brand recognition problem and wanted to get the word out that they have amazing, affordable heavy-duty truck parts. The gritty, up-close and personal campaign was pitched and agreed upon with the client. The fruits of our labors are shown - an introspective look at the world of over-the-road truckers and how Alliance Truck Parts can handle their many part needs. I provided complete project creative development from concept to final production art with only minor sublet photo retouching before publication.
