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Alliance Dealer Kit
Critical to the success of the Alliance rebranding campaign was a dealer Point of Sale kit featuring a brand parts poster, customer brochure and die-cut flyer. The breadth of parts selection was critical to the message and showing that was key. No family parts photos existed during project development so I created the parts family images shown from individual part photos including correct size relationships, shadows, reflections and reflected light from part to part. I also provided complete project creative development from concept to final production art for all project deliverables.
