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Hawkeye R4
The Hawkeye R4 was one of the first cartridge loading cameras. The film came in a self-contained package that simply dropped in the camera and you just point and click. The concept for this design was to create a logo and packaging inspired by the product. I drew inspiration from the camera lens and used it as a illustrative pattern across the packaging. This combined with the color and type treatment form a classic feel brought into the modern age.
