Blumers Soda - Packaging designed for the second oldest operating brewery in the United States. They also brew Huber and Berghoff beer. A terrific group of people, I had so much fun working with them.
Rayovac Alkaline Packaging - The recent packaging change to Rayovac Alkaline. Includes the Power Challenge: Power/Value chart. My concept to "poke the bear" with the power chart on the package lead to huge gains at retail.
Bobbypin Cosmetics Kit - Pedicure in a paint bucket anyone?
Nickelodeon Switch Plates - For this project, I got to design and develop the product itself (including writing) as well as putting together the packaging.
Remington Personal Care - Renderings and sketches showing the thought process behind this packaging effort done in 2003.
Target Exclusive Rayovac flashlights - Developed in 2003, samples of redesign, market positioning and Industrial Design of packaging structures.
Rayovac Green Hearing Aid Batteries - Mercury free packaging.
Rayovac Packaging Family
Rechargeable Concept Packaging - First pass, designed to work in concert with both XBox and Wii packaging.
Your friendly neighborhood designer! - Designed and directed, products and packaging.
Rayovac Packaging - Samples of redesign, marketing position and Industrial Design of packaging structures.
Flashlight Packaging - Samples of redesign, marketing position and Industrial Design of packaging structures. Top image is of licensed The Weather Channel lights, bottom, Industrial flashlights.
Unique Industrial Design for Packaging - Samples of redesign, marketing position and Industrial Design of packaging structures.
Nascar Touch Light - Developed the product as well as the package.
Shrek 2 product design - Designed and directed, products and packaging.
HULK, DESIGN! - Designed and directed, products and packaging.
POP Modular Lug-ons - Lug-ons added to temporary displays for specific promotions.
Bobbypin Cosmetics Lid - Top of the lid for a Bobbypin Bath Kit.
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Consumer Packaging

Graphic design as well as industrial design for the shapes and presentation of the product. Designing the clamshell or blister is an important element.

Bennett Syverson
Creative Director / Marketing Professional Madison, WI