Pennsylvania State Police Historical, Educational, & Memorial Center - The Pennsylvania State Police is an organization rich in heritage and pride. When they wanted to promote the opening of the Pennsylvania State Police Historical, Educational, and Memorial Center no ordinary print piece would do! This elegant piece features a die-cut of the Pennsylvania Keystone emblem and a full history of the organization emphasized with pages in black and white, sepia, and color as the dates unfold to the present.
Harrisburg Internation Airport (HIA) Annual Report - The 2002 Annual Report displayed a more artistic approach. I developed a technique transforming photos into beautiful watercolors.
HIA Newsletters - The design of the masthead and bi-monthy newsletter continue to advance HIA's
modern presence and operations. With a focus on the mass public and the travel sector, separate color palettes were developed to differentiate and appeal to their target audience.
HIA Oversized Postcard - Oversized postcard for groundbreaking event: there is no mistaking the date for this prominent event.
St. John the Baptist Episcopal Church - Sometimes the message that needs to be conveyed is not necessarily one promoting sales. Sometimes, it promotes something much more important, like the message of Jesus Christ. St. John the Baptist Episcopal Church reaches out with a contemporary look of complementary pieces. Though limited to a two-color budget, the project was not limited in style!
Herr Foods Holiday Gift Catalog - Herr Foods knows that when the holidays arrive, edible indulgence is at every turn. So why shouldn't there be Herr's at every celebration? By developing a direct mail catalog of holiday gifts and goodies, that was made possible. Enticing photos, under my photo direction, laid out in a festive and flowing design left our mouths watering at the end of the project!
Herr Foods Sales Incentive - The low-carbohydrate diet craze sure put a crunch on pretzel sales for Herr's Foods. With a cruise up for grabs, the employees truly did "sale away," when this incentive program was implemented for sales route personnel surpassing the previous year's sales by 20%.
The logo, graphics, and theme-related pieces kept the program consistent and exciting!
York Fair Newspaper Ads - These illustrations were incorporated into newspaper ads in a comical way to keep the advertising consistent and fun. Illustrations were also utilized into billboards as seen in the illustration section of this on-line portfolio.
The Great Escape Coffee Campaign - The Great Escape Coffee Campaign newspaper ads: the graphics draw the reader right in. The coupons utilized my illustration skills as well.
Convenience Store Cafe Opening - An invitation to the opening of Tom’s store cafés took on a fresh, original perspective with illustrations. Abundant in color and flair, the pictures draw the eye right in to the descriptive text.
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Design & Layout