"Think Like a Rock N Rolla" Promotional Event - The concept is based around challenging the target market to think like or become a Rock N Rolla in order to find Uri’s “lucky painting”.
The promotion will be a nationwide event centralized in 4 (or less) of the biggest cities in a state. Within each city a piece of art, an authentic Rock N Rolla piece, will be hidden in a place that only a Rock N Rolla would know of and go. The promotion starts 4 weeks prior to opening of the movie.
"Think Like a Rock N Rolla" Promotional Event - The concept is based around challenging the target market to think like or become a Rock N Rolla in order to find Uri’s “lucky painting”.
The promotion will be a nationwide event centralized in 4 (or less) of the biggest cities in a state. Within each city a piece of art, an authentic Rock N Rolla piece, will be hidden in a place that only a Rock N Rolla would know of and go. The promotion starts 4 weeks prior to opening of the movie.
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RockNRolla Promotional Event