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Everyday Arsonist
Few people are aware that their mindless everyday actions can create an impact on the world around them. When it comes to forest fires is it especially important to be mindful of these actions. Something as meaningless as an unextinguished cigarette butt can set thousands of woodland acres ablaze. While those living in those areas are aware of the risk of forest fires, those in more urban environments are not. The everyday arsonist campagin seeks to point out to urban dwellers, particularly smokers, exactly how easy it is to start a forest fire and how the power to prevent them is close at hand.
