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Product Styling - Spa Vitrine

Throughout any event product placement plays a key role. For example, without visual direction the viewer or potential customer could become lost. Here my partner and I represented a spa lifestyle within the confined space of a vitrine. Understanding our space well we chose candles as our main focus. These candles sit atop a bed of smooth message rocks that vary in size and shape. The smaller ones represent the soothing flow of water. Feeling beautiful is the overall goal of a day at the spa, so to reflect this we strategically place flower petals at the bottoms of the composition that also serve as a visual director leading the viewer’s eye up.

Athena Furbush
Visual Concept Designer Lancaster, CA