Trend Publication for the Retail Sector - I created a Trend package including three wall mood boards and a corresponding booklet containing an explanation about each trend identified.
I researched into contemporary culture within art, design, society, music, national events, technology, lifestyle, the media, global influences, brand strategy, food, fashion, business, marketing, consumer mindsets, and online trends.
The information is used to shape a companies ethos, philosophy, marketing and branding.