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Lynx Chick Magnet
Lynx Chick Magnet - Shaped aerosol can concept with inserts for deodorant and shower gel. The caps would be magnetised so the pack can be stuck to metallic parts of the shower.
This was a quick concept sketch and CAD model in response to the D&AD brief. The campaign expresses the brand through comedy by exaggerating the product's effect on women, and so 'The Chick Magnet' would exemplify this and could spawn a whole new series for the campaign of women being magnetically attracted to any male who uses it.