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Off The Record Logo Design / Creative Direction & Brand Identity.
Brand design for a music shop in Los Angeles, California that sells vinyl records, CDs, etc. They keep a wide variety of stock, especially in mainstream music and albums.
I picked the brief from @briefclub I enjoy both music & designing and this brief fits well for me to work on something interesting. It's like releasing a good amount of dopamine, haha.
The vibes are just punchy, Colorful just like music, Funky & Youthful, Kinda different from the traditional record shops. This is exactly what I was planning to do in my mind.
