"Softly" baby bottle - 2005 - A group project which was an extension of a group member's ergonomic design. The aim of the extension was to apply Tiger's Four Types of Pleasures (physiological, sociological, psychological and ideological) to appeal to our client's needs, wants and expectations. Endographic research, user centered data and market research surveys were used to guide our decisions.
End result was a silicone bottle with a temperature indicator on the side.