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Miele Event
Above All Expectations - Event Design for the launch of Generation 5000, the new Miele product series for 2008, in Hong Kong. The project included overall Artdirection, Graphic design and Interior Design.
“Above all Expectations” infused the whole concept of the event. We used transparency and blurry filters in contrast to shiny surfaces to create a feel of depth. The displays became cubistic interpretations of the Hong Kong skyline that merged well with the real view of Hong Kong.